Pragmatic Play, a leading content provider to the iGaming industry, has announced the successful deployment of its Smart Studio solution with the innovative betting operator, Midnite.
This strategic partnership provides Midnite with a fully customized and branded live casino environment, significantly enhancing its player experience.
The Smart Studio technology is designed to offer operators a fast and cost-effective way to create a bespoke feel for their live casino offerings.
By enabling multiple operators to utilize the same live casino tables with distinct branding elements, it presents a powerful alternative to the lengthy and expensive process of building a fully dedicated studio.
Midnite has integrated this solution across several popular games, including Blackjack, Blackjack X, Roulette, and Auto Roulette, to deliver an environment that is authentic to its brand.
This collaboration is part of Pragmatic Play’s comprehensive live casino service, which also includes advanced promotional tools, multilingual interfaces, and continuous technical support to ensure seamless operation for its partners.
From Midnite’s perspective, the launch marks a crucial step in its mission to provide a superior gaming experience. The ability to engage players within a uniquely branded suite is central to its growth strategy.
This development follows another key partnership for the operator, which recently teamed up with Playzia to gain access to its full games portfolio, including new Love Island-themed titles.
The combination of a branded live casino and an expanded slots library positions Midnite for continued success in a competitive market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, stated:
At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators.
Chelsea Pinho, Senior Casino Manager at Midnite, added:
Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand. The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.
