Pragmatic Play Enters Sweden And Spain via Strategic Partner bet365

by Dimitri Dimitrov Published on November 15, 2023
Last updated on June 17, 2025
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pragmatic play and bet365

Pragmatic Play, a leading iGaming provider, has entered the lucrative markets of Sweden and Spain thanks to the 2022 deal with another giant of the iGaming realm, bet365.

This expansion into the Swedish and Spanish gaming markets marks the second major collaboration between Pragmatic Play and bet365, after previously going live in Ontario with Pragmatic Play Bingo.

The latest development between these leading brands will see the much sought-after titles of Pragmatic Play become available to both Swedish and Spanish customers. This will include blockbuster games such as Sweet Bonanza, John Hunter & The Tomb of the Scarab Queen, Gates of Olympus, The Dog House, and many more.

At the moment of writing, Pragmatic Play is already live in Spain, with its popular titles already being available to Spanish players. When it comes to Sweden, the iGaming provider is currently in the process of launching its rich portfolio, with the help of bet365.

It is good to mention that players from both Sweden and Spain will get access to the full spectrum of games powered by Pragmatic Play, which also includes popular titles from the live casino genre, meaning that is not just limited to online slots.

Consequently, this will include some of Pragmatic Play’s most popular live casino titles such as Vegas Ball Bonanza, PowerUP Roulette, Boom City, Sweet Bonanza Candyland, Dragon Tiger, Andar Bahar, One Blackjack, and more.

The COO at Pragmatic Play, Irina Cornides, says that expanding their presence in Spain and Sweden is only a testament to the strong partnership between Pragmatic Play and bet365, highlighting that both brands benefit from this collaboration.

Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium slots and live casino content. This is an exciting time for both companies as we continue to grow in key regulated markets.

Irina Cornides – COO at Pragmatic Play

Representatives from bet365, on the other hand, salute the “innovative content” and extensive portfolio of Pragmatic Play, saying that the quality of the provider and their dedicated way of work perfectly fits the reputable product that is bet365.

We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.

bet365 – Official Statement
Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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