Play’n GO Expands In New Jersey By Partnering With Hard Rock Digital

by Dimitri Dimitrov Published on November 5, 2024
Last updated on June 14, 2025
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Play’n GO, an iGaming behemoth of a supplier and one of the leading providers of online gaming casino entertainment has partnered with the reputable operator Hard Rock Digital in a collaboration that will see the award-winning portfolio of the studio offered to players in New Jersey.

This partnership only underlines the recent fast-paced expansion of Play’n GO that saw this leading provider going live in some of the most lucrative US gaming markets, such as West Virginia and Pennsylvania, thus further strengthening its outreach in the country.

As a result of this collaboration, online casino enthusiasts from New Jersey will get exclusive access to 2,000+ blockbuster titles produced by Play’n GO such as Book of Dead, Piggy Blitz, Rise of Olympus 100, Mafia Gold, Highway Legends, Craps, and many others.

What makes this partnership particularly exciting is the fact that we have two leading brands in their respective verticals joining forces, a historic move that will undeniably stir up the industry.

The Hard Rock brand enjoys a global reputation as an entity that is synonymous with top-tier entertainment worldwide, representing the perfect platform for the prominent Play’n GO to present its state-of-the-art iGaming entertainment.

Magnus Olsson, the Chief Commercial Officer at Play’n GO, commented on this partnership by expressing his excitement with the prospect of partnering with a reputable brand such as Hard Rock Digital, highlighting the company’s aspiration to conquer the number one gaming market in the US that is New Jersey:

We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us. New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content.

Grant Wiliams, SVP-Casino, Hard Rock Digital, also shared his excitement with the opportunity to partner with a renowned supplier such as Play’n GO:

We’re excited to roll with Play’n GO and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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