Light & Wonder Partners With Playson

by Dimitri Dimitrov Published on January 30, 2025
Last updated on June 13, 2025
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Light & Wonder has signed a partnership agreement that will see the leading supplier distribute the award-winning gaming content of Playson across Canada, Latin America, and the UK.

This means that the cutting-edge titles produced by Playson will now be available via the extensive operator network of Light & Wonder across three continents, including blockbuster titles such as 3 Pot Riches: Hold & Win and Supercharged Covers: Hold & Win.

The news comes just after Light & Wonder presented Simon Johnson as the new Chief Executive Officer of the studio’s iGaming Division earlier in January, marking a new era for the company that has big plans for 2025 and the future.

Steve Mayes, Senior Director of Partnerships at Light & Wonder, commented on the latest development and said that his company is “delighted” to work with one of the most reputable and esteemed providers in the industry, stressing out the supplier’s commitment to providing the best game releases in the business.

We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available. We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.

On the same note, Blanka Homor, Sales Director at Playson, said that by partnering with Light & Wonder, the company is ready to embark on the next chapter of “global growth” in an agreement that allows the giant to deliver its cutting-edge titles to even more operators and players.

This agreement expands our reach and allows us to deliver our appealing titles to new operators and players. The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.

By partnering with Light & Wonder, Playson adds yet another member to its extensive partnership network after the company signed a collaboration deal with one of the biggest players in the regulated Canadian gaming market, TitanPlay.

Light & Wonder, on the other hand, proceeds with its outstanding start of the year, after the supplier announced that it received the Online Slot of The Year award at the Global Gaming Awards EMEA 2025 for the mega-popular slot title Squid Game: One Lucky Day.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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