Global Sports Data Leader Joins Forces with Prediction Market Giant to Provide Streaming Rights, Official Data, and Robust Integrity Services
Genius Sports Limited (NYSE:GENI) has announced a landmark agreement with Polymarket, the world’s largest prediction market. The partnership introduces exclusive live sports streaming, official league IP, and integrity services to Polymarket’s CFTC-regulated U.S. platform, creating a trusted and immersive environment where users can stream matches and engage with real-time event contracts simultaneously.
Driving Innovation and Transparency in Regulated Prediction Markets
Under the immediate agreement, eligible U.S. users can access selected official leagues and competitions that pair live streams directly with prediction contracts. By utilizing official data to settle contracts, the platform ensures maximum transparency and eliminates reliance on delayed or unofficial data sources. Furthermore, Polymarket integrates into Genius Sports’ integrity information-sharing network, complementing its existing compliance frameworks by offering sports leagues real-time visibility into trading patterns.
Ari Borod, President of Sports Business Development at Polymarket, stated:
“Trust, transparency and innovation are fundamental to the long-term development of sports prediction markets. Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on. Our partnership with Genius Sports gives professional leagues direct visibility into prediction market activity around their competitions and reflects the standard we hold across every official league relationship we build.”
Sean Conroy, EVP of Rights and Partnerships at Genius Sports, added:
“Prediction markets are emerging as an important new way for fans to engage with live sports. As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational. By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the U.S.”
This strategic collaboration further expands Polymarket’s extensive sports infrastructure, which spans official league partnerships across major properties including MLB, Liga MX, Bundesliga, La Liga, Serie A, MLS, NHL, and UFC.
