Global Real-Time Sports Data Provider Secures Agreement to Supply Official Soccer Portfolios and Marketing Solutions to Kalshi
Genius Sports Limited (NYSE:GENI) has announced a new strategic partnership with Kalshi, providing the financial exchange with official data, marketing, media, and integrity services. The collaboration aims to leverage verified official data to settle sports prediction market contracts reliably, minimizing reliance on delayed or unofficial sources while safeguarding the integrity of sporting competitions.
Enhancing Transparency in the Prediction Market Ecosystem
As prediction markets experience rapid expansion, the demand for accurate, fast, and trusted data infrastructure has become essential. Under the new agreement, Kalshi will use Genius Sports’ real-time data feeds as a consistent source of truth for contract settlements. Furthermore, integrated information-sharing provisions will ensure heightened transparency and reinforced sports integrity protections.
Adam Barrick, Head of Sports Partnerships at Kalshi, commented:
“As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever. We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions.”
Sean Conroy, EVP of Rights & Partnerships at Genius Sports, added:
“Prediction markets will scale on a foundation of trusted, fast and accurate data, reliable technology and robust integrity services, and that is exactly where Genius Sports is uniquely positioned. This partnership with Kalshi demonstrates how we can provide the essential technology layer that enables accurate and transparent sports markets. As this category grows, we believe Genius Sports will play a central role in shaping its development while helping protect the integrity of sports.”
