New Daily Draw to Direct 27% of Proceeds to Team Italia as Broader Sports Funding and Calcio Levy Debates Shape Budget 2027
The Italian National Olympic Committee (CONI) has joined forces with Sisal to launch “Win for Team Italia,” introducing the “Vinci Italia” lottery draw designed to generate dedicated, ring-fenced funding for Italian Olympic and Paralympic athletes. Set to activate on September 28, the daily draw will be available across Sisal’s network of 35,000 retail points and online platforms following a seven-year development process involving CONI, Sisal, the Italian Customs and Monopolies Agency (ADM), and government stakeholders.
Structured as a daily draw of 40 numbers with tickets priced at €2 per combination, the initiative features guaranteed opening jackpots creating a €2 million prize pool. The economic model allocates 65 percent of proceeds to player winnings, while Sisal is guaranteed to distribute 27 percent of income directly to CONI to support the Team Italia Olympic cycle. CONI leadership emphasized that the product functions strictly as a lottery rather than a sports-betting proposition, with future plans incorporating athlete profiles and Olympic disciplines into the gameplay to boost public visibility for lesser-known competitors.
CONI President Luciano Buonfiglio:
“After 23 years, we are reviving the tradition through a game whose benefits will be passed on to sporting activities. The credit goes to the successes of our athletes, starting with the Tokyo Olympic Games, moving on to Paris, Milano Cortina, the many World and European Championships, and finally the Mediterranean Games.”
Wider Sports Financing and Budget 2027 Negotiations
The lottery launch coincides with intense political discussions surrounding Italy’s upcoming Budget 2027 under Prime Minister Giorgia Meloni’s government. Policymakers are actively reviewing proposals to strengthen the financial standing of Italian sport, youth academies, and grassroots programs. These discussions have also reignited debates over potential amendments to the 2018 Dignity Decree’s advertising and sponsorship restrictions, though no repeal has yet gained formal approval.
Concurrently, negotiations remain underway regarding a proposed 2% “Right-to-Bet” levy on sports betting wagers directed toward the Italian Football Federation (FIGC) and amateur sports development. While stakeholders have reached an in-principle agreement, talks have faced delays due to internal football governance shifts. Prime Minister Meloni has set a strict September deadline for final proposals to be submitted for Budget 2027 consideration.
