The renowned iGaming developer Blueprint Gaming has officially rebranded its popular suite of operator engagement tools under the new name, Blueprint Retain.
This strategic move consolidates and repackages the company’s most successful in-game promotional mechanics into a single, optimized suite. In conjunction with the rebrand, major operator The Rank Group has become the first to launch the enhanced proposition, going live with the innovative “Chained Bonusing” tool.
The newly branded Blueprint Retain suite is designed to provide operators with a powerful and efficient set of features aimed at improving customer engagement, driving revenue growth, and maximizing the efficiency of their bonus expenditure.
The comprehensive package includes some of the industry’s most popular and effective mechanics, such as Free Spins & Win Spins, Super Mode Drops, the acclaimed Jackpot King progressive system, and Rapid Fire Jackpots.
As the flagship launch partner for the enhanced suite, The Rank Group is the latest major operator to integrate Blueprint’s Chained Bonusing tool.
This cutting-edge feature allows operators to link multiple marketing offers together in a sequence, enabling the creation of highly personalized and tailored player journeys.
This functionality empowers operators to design specific campaigns for different customer segments, thereby enhancing player retention and engagement strategies.
According to Blueprint Gaming, the rebrand to Blueprint Retain reflects the company’s unwavering commitment to delivering cutting-edge promotional solutions to its operator partners.
The suite is designed to empower operators to differentiate their offerings in a crowded market, providing them with the necessary tools to effectively acquire and retain players and generate sustainable, long-term growth.
Blueprint Gaming (Official Statement):
“The rebrand reflects Blueprint‘s commitment to delivering cutting-edge promotional solutions that empower operators to differentiate their offerings, acquire and retain players, and generate sustainable growth.”
