Abelson Sports has announced the successful launch of its Football Player Markets (FPM) product with BVGroup, marking a significant step in strengthening the operator’s football betting capabilities.
This renewed partnership reintroduces Abelson’s specialized FPM service, which centers primarily on high-quality goalscorer pricing, thereby enhancing the football product across both BVGroup’s robust business-to-consumer sportsbook and its extensive business-to-business network.
The integration of the FPM service provides BVGroup with expanded data coverage spanning numerous domestic and international competitions. A key addition to this coverage is new data from Brazil, granting BVGroup’s wide customer base access to a broader and deeper range of attractive football betting markets than previously available.
By utilizing Abelson’s established distribution framework, BVGroup achieves a direct connection to the FPM data feed. This streamlined process ensures exceptionally fast and simple access to an extensive variety of player betting options, crucial for maintaining competitive and up-to-date pricing in the fast-moving football market.
This collaboration signifies a revitalized working relationship between the two companies, who have successfully partnered on similar projects in the past.
Abelson Sports’ core technology is specifically designed to efficiently support operators looking to extend their football coverage. The FPM product provides reliable and flexible player market data, allowing partners like BVGroup to quickly scale their offerings without compromising on quality or accuracy.
This partnership aligns perfectly with BVGroup’s recent strategic activities within the iGaming industry.
Earlier this year, the company made headlines by working with 3 Oaks Gaming to introduce its slot portfolio to UK players via the BetVictor platform and collaborated with Global to launch the Smooth Spins brand following the release of Heart Bingo, underlining its strategy of continuous product innovation and expansion.
Reuben Thomas, Abelson Sports SD:
“We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their reputation for innovation and quality aligns perfectly with our mission to deliver reliable, data-rich pricing that enhances the football betting experience.”
Eoin Ryan, BVGroup Sportsbook & e-Gaming Director
“Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they bring, and we’re pleased to have renewed our collaboration. We look relevant forward to exploring more opportunities together in future as we build towards next year’s World Cup.”
