Motherwell FC has announced a new partnership with Kwiff, naming the sportsbook as the club’s Official Betting Partner and Back of Shirt Sponsor for the 2025/26 Scottish Premiership season.
The sponsorship deal will run for a minimum of two years and marks Kwiff’s first entry into the realm of football sponsorships in Scotland.
As part of the agreement, the Kwiff logo will be prominently featured on the lower back of both the home and away kits worn by the Steelmen throughout the upcoming campaign.
This development only highlights the growing focus of Kwiff to expand in the UK market and, moreover, its commitment to expand its brand presence through high-profile sports sponsorships.
Founded in 2015 and headquartered in Malta, Kwiff is a reputable brand that holds licences from the UK Gambling Commission, the Isle of Man Gambling Supervision Commission, and Irish regulatory bodies.
The company is known for its efforts to completely redefine the sports betting experience by utilizing advanced iGaming technology and boosting user engagement.
Garry McGibbon, Director at Spryme Limited, which operates the Kwiff brand, expressed enthusiasm about the partnership by saying:
We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. This partnership gives us a fantastic opportunity to introduce our brand to Scottish football supporters.
Suzanne Reid, Commercial Director at Motherwell FC, echoed the sentiment, commenting:
Welcoming Kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have Kwiff behind us for the season ahead.
In related news, this new sponsorship comes after Kwiff’s recent entry into the world of boxing promotion via a partnership with Seconds Out, another move that further highlights the company’s effort to expand across major UK sports competitions.
