DATA.BET, a leading supplier of sportsbook solutions, has significantly enhanced its tennis vertical through a new partnership with Infront, a premier provider of official sports data and content.
This integration allows DATA.BET to offer its clients highly accurate, real-time data sourced directly from the umpire’s chair, ensuring market stability and transparency across all levels of professional tennis competition.
Scaling Coverage for High-Demand Markets
As tennis consistently ranks among the top five most popular sports for bettors, the ability to provide deep, year-round coverage is a critical competitive advantage. This partnership allows operators to expand their event offerings and maintain consistent performance during peak activity periods.
By utilizing “live fast-path” data, operators can offer more granular betting markets while protecting themselves against data latency and inaccuracies.
Otto Bonning, Head of Sales at DATA.BET, highlighted the importance of the discipline:
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET. By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”
Transparency and Integrity in Betting
Infront’s role as an official data provider ensures that the information flowing to sportsbooks is reliable and transparent. This is vital for maintaining the integrity of the betting ecosystem.
Diogo Almeida, Head of Sales at Infront Bettor, noted the strategic value for the end consumer:
“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair.”
The partnership is a key component of DATA.BET’s long-term strategy to develop a scalable, data-driven sportsbook solution that supports operator growth and enhances the end-user experience across all major sports disciplines.
