Landmark Partnership Places Premium Entertainment Brand on Jerseys of 14-Time Bulgarian Champions
Bulgarian entertainment and igaming brand inbet has officially been named the new General Sponsor of PFC Ludogorets. As the core pillar of this comprehensive sponsorship agreement, the inbet logo will be prominently displayed on the official matchday jerseys of both the football club’s first team and reserve squads.
In addition to apparel placement, the brand will secure extensive high-visibility assets at the Huvepharma Arena. This stadium footprint will encompass all of Ludogorets’ highly anticipated fixtures in the Bulgarian First League, the Bulgarian Cup, and the qualifying rounds of UEFA club competitions.
Extensive Branding and Historic Football Legacy
This partnership brings together two major entities focused on market leadership. For inbet, the multi-tournament branding represents a major statement of intent within the sports entertainment landscape, bridging its digital platform and national retail network with millions of passionate football viewers.
PFC Ludogorets carries an unmatched modern legacy in regional football. After ascending to the top tier of Bulgarian football just 15 years ago, the Razgrad-based club secured both the league championship and the Bulgarian Cup in its debut season. Over the subsequent 15 seasons, the club has established absolute domestic dominance and built a highly respected profile on the European stage.
PFC Ludogorets Trophy Cabinet & European Milestones
| Competition / Tournament Tier | Total Titles / Achievements | Historical Operational Impact |
| Bulgarian Championship | 14 Titles | Consecutive domestic dominance over a 15-year span. |
| Bulgarian Super Cup | 9 Titles | Consistent top-flight performances in season-opening showcases. |
| Bulgarian Cup | 4 Titles | Multiple domestic double-winning campaigns. |
| UEFA Champions League | 2 Group Stage Appearances | Regular matches against Europe’s elite football clubs. |
| UEFA Europa League | 5 Knockout Round Appearances | Consistent progression past intense international group phases. |
Executive Commentary: A Shared Vision for Leadership
The leadership teams of both organizations expressed mutual confidence that the alliance would successfully translate into significant joint initiatives off the pitch while driving competitive excellence on it.
Mihail Hadzhiev, Managing Director of inbet, outlined the long-term sports development goals behind the deal:
“inbet has a long-term vision for its own growth and for its support of Bulgarian sport. In PFC Ludogorets, we have found a partner that shares our core values—professionalism, consistency, innovation, and the pursuit of leadership both domestically and internationally. We believe this partnership will be successful both on and off the pitch. We are confident it will mark the beginning of many significant joint initiatives.”
Angel Petrichev, Chief Executive Officer of PFC Ludogorets 1945, highlighted the importance of inbet’s commitment to community talent:
“We would like to thank inbet for its trust and are confident that this marks the beginning of a successful partnership between two organizations driven by leadership and ambition. We are proud to work with a successful company that has a long-term vision for its market presence while actively pursuing a policy of corporate social responsibility and supporting Bulgarian sport and Bulgarian talent. We share the same values and look forward to bringing all of our joint projects to life.”
