In a landmark move for the British poker landscape, global giant GGPoker and Grosvenor Casinos have finalized a comprehensive live events partnership.
The agreement is designed to create a seamless bridge between GGPoker’s industry-leading online platform and Grosvenor’s extensive brick-and-mortar casino network across the United Kingdom.
Over 50 Annual Festivals Across the UK
The scope of the partnership covers Grosvenor’s entire premier tournament schedule, including flagship events such as The Goliath, the Grosvenor UK Poker Tour (GUKPT), and the UK Open.
Under this alliance, GGPoker will serve as a primary sponsor for more than 50 poker festivals every year. The sponsorship extends to the majority of Grosvenor’s 35 nationwide poker rooms, incorporating a wide array of local and regional competitions.
Added-Value Incentives and Cash Boosts
A central feature of the deal is a suite of performance-based incentives for players who utilize the GGPoker client for buy-ins or online qualification. Key promotions include:
- 20% Cash Boost: Available on winnings for players at The Goliath, G200, and G300 events.
- 10% Cash Boost: Applied to winnings across all GUKPT stops.
- Exclusive Competitions: A “£5,000 GGPoker x Goliath Last Longer” contest.
- On-Site Engagement: Players can expect various on-site perks, including exclusive GGPoker merchandise.
Angela Martin, UK & Ireland Head of Marketing at GGPoker, emphasized the shared vision of the two brands:
“We are incredibly proud to partner with Grosvenor Casinos. At a time when rewards and experiences are paramount, this agreement allows us to link online qualification with the prestige of live play, ensuring our players get the best of both worlds.”
This collaboration represents one of the most significant integrations of online and live poker in the UK to date, providing a scalable pathway for players to transition from digital tables to the country’s most renowned live tournament floors.
