iGaming Updated Jun 2026 2 min read

What Is Dispute Resolution in iGaming?

How regulated operators handle customer complaints with external oversight

In short:

Dispute resolution is the regulated process for handling customer complaints that the operator cannot resolve internally. Most licensed operators are required to refer unresolved disputes to an approved Alternative Dispute Resolution (ADR) body for independent adjudication.

What dispute resolution covers

Dispute resolution covers the formal path a customer complaint follows after the operator’s internal customer-service process has run its course. Most regulated markets require operators to provide a defined complaint-handling procedure, escalate unresolved complaints to an approved ADR body, and abide by the ADR body’s findings within set parameters.

Typical disputes include bonus-term interpretations, withdrawal delays, account closures, self-exclusion breaches, and the application of game malfunctions. Each category has standard evidence requirements and a usual disposition pattern.

How the ADR process works

If the operator cannot resolve a complaint within the regulator’s defined window (commonly eight weeks in the UK), the customer can refer the matter to the operator’s nominated ADR body. The ADR reviews the case file, requests further evidence as needed, and issues a decision. Decisions are usually binding on the operator and non-binding on the customer, preserving the customer’s right to pursue the matter further through the courts.

Operators publish their ADR provider in the terms and conditions and on the complaints page. Common ADR bodies in iGaming include IBAS in the UK and a small number of regulator-approved alternatives in other markets.

Why dispute resolution matters in B2B

For operators, ADR exposure is both a compliance requirement and a customer-trust signal. A poor dispute record damages reputation, attracts regulator attention, and increases the risk of licence review. For affiliates and review publishers, ADR coverage is an editorial criterion. Gamblers Connect references ADR provider details across operator profiles in the iHub directory.

Frequently asked questions about What Is Dispute Resolution in iGaming?

Internal complaints are usually resolved within four to eight weeks. ADR escalations typically conclude within a further four to twelve weeks, depending on the complexity of the case and the responsiveness of both parties.

In most jurisdictions ADR decisions are binding on the operator. They are usually not binding on the customer, who retains the right to pursue further legal action. The exact framework depends on the regulator and the ADR body’s terms.

Typically the operator. ADR is intended to be free for the customer at the point of use. Operators pay the ADR body either through case fees or a subscription, depending on the framework.

Bonus-related disputes are consistently the largest category, followed by withdrawal delays and account closures. Clear, plain-language terms and timely customer communication reduce volume in all three categories.

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