Gamblers Connect has entered into a media collaboration with WorldGaming, the company behind some of the iGaming industry’s most established event brands, including ICE, iGB Affiliate, and iGB L!VE. The collaboration begins with editorial coverage of iGB L!VE 2026, taking place on 1-2 July at ExCeL London.
What the Collaboration Covers
Under the media collaboration, Gamblers Connect will provide editorial coverage across the iGB L!VE 2026 event cycle. This includes pre-event previews leading up to the conference, on-site editorial reporting during the two-day event in London, and post-event coverage summarising the key themes, announcements, and developments that emerge from the floor.
The collaboration is structured around editorial access and coverage. Gamblers Connect’s editorial team will attend iGB L!VE 2026 and produce independent editorial content in line with the platform’s published Events Editorial Policy and Commercial Disclosure Policy.
The initial scope covers iGB L!VE 2026, with the potential to extend to additional WorldGaming events in the future.
About WorldGaming
WorldGaming, formerly Clarion Gaming, is the events and media business behind several of the iGaming industry’s flagship conferences and exhibitions. Its portfolio includes ICE, iGB Affiliate, and iGB L!VE, events that collectively serve as the primary gathering points for operators, suppliers, affiliates, and regulators across the global gaming sector.
ICE Barcelona, the most recent edition of the company’s flagship expo, was held in January 2026 at Fira Gran Via Barcelona and sold out with over 1,000 exhibitor brands from 118 countries across 120,000 square metres of exhibition space. iGB Affiliate, co-located with ICE, expanded its footprint by 20 per cent year-on-year at the Barcelona edition.
iGB L!VE 2026 is the London-based summer counterpart, scheduled for 1-2 July at ExCeL London. The event is expected to welcome approximately 15,000 attendees, which would make it the largest edition of iGB L!VE to date. The 2026 programme is built around the theme “ALL IN,” with dedicated tracks for casino, sports betting, and affiliate audiences. Notable additions to this year’s programme include the launch of the first dedicated iGaming M&A Summit and the return of the Sustainable Gambling Zone.
Why This Collaboration
The iGaming B2B events calendar is one of the most important channels for industry news, product launches, regulatory updates, and partnership formation. WorldGaming’s events, particularly ICE and iGB L!VE, consistently set the agenda for the sector.
For Gamblers Connect, this media collaboration provides structured editorial access to one of the industry’s highest-profile event series. For WorldGaming, it extends the reach of iGB L!VE content through an independent B2B media platform that operates outside the affiliate ecosystem.
The collaboration reflects a broader trend in iGaming media, where event organisers and independent editorial platforms are finding value in structured media partnerships that provide coverage depth without compromising editorial independence.
What to Expect
Gamblers Connect will begin publishing pre-event editorial content ahead of iGB L!VE 2026 in the coming weeks. On-site coverage will run during the event on 1-2 July, followed by post-event reporting and analysis. All coverage will be published on gamblersconnect.com and distributed through the Gamblers Connect newsletter and social channels.
Further details on any extension of the collaboration to additional WorldGaming events will be announced separately as they are confirmed.
