Last updated on December 31st, 2024
FIBA, the International Basketball Federation and global basketball governing body has entered a partnership with 1xBet in a bid that will see this leading online gaming operator become its official Global Betting Partner.
The partnership will be valid for the next three years, or until December 2027, with the purpose of further strengthening the global presence of 1xBet and cementing its reputation as one of the most popular casino and sports betting companies.
As a result, 1xBet will promote international and national basketball formats and center on promoting the traditional 5-v-5 format while simultaneously focusing on smaller basketball formats like the 3v3.
FIBA will work closely with 1xBet to expand its digital presence across each platform of the company in order to improve fan engagement and raise game awareness.
Similar to this, 1xBet will contribute to the FIBA by financially supporting its current efforts to bolster its integrity and interest in international sports, namely basketball.
Moreover, 1xBet will receive a Single Point of Contract for integrity, which will be tasked with working together with FIBA in order to investigate any potential integrity concerns.
One of the biggest reasons why this partnership is important for FIBA is the speed with which independent governing bodies respond when it comes to match manipulations, as well as the fast reaction when it comes to providing data to expose integrity breaches and fraud.
Valerii Kharitonov, Chief Gaming Officer at 1xBet, commented on this collaboration:
Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.
Similar to this, Frank Leenders, Director General of Media and Marketing Services at FIBA, said that the governing body was excited to welcome 1xBet as its Global Partner in a venture that will both boost game awareness globally and leverage innovation and technology to battle fraud.
This partnership is just one in the string of recent collaborations between 1xBet and global sports brands, with one of the most notable being the renewed deal with football giant FC Barcelona.
