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Operators EMEA

Sacha Dragic

Founder & Co-CEO · Superbet
Based: Bucharest / London
In short

Founder of Superbet, a fast-growing operator across Central and Eastern Europe and Latin America, who returned as Co-CEO in 2024.

About Sacha Dragic

Sacha Dragic founded Superbet and, after leading it as CEO until 2019, returned as Co-CEO in 2024. The group has grown from Romania into one of the larger sports-betting and gaming operators across Central and Eastern Europe, with expansion into Latin America.

Current role & focus

Dragic drives Superbet's strategy and its expansion across CEE and Latin American markets.

Background & history

Sacha Dragic founded Superbet in 2008, opening its first retail betting shops in Romania in January 2009 and expanding into online betting as the business grew. He led the company as CEO until 2019, and in 2019 Superbet secured a 175 million euro investment from Blackstone, among the largest private-equity investments in a Romanian company. He returned as Co-CEO in September 2024 alongside Jimmy Maymann to steer the group's expansion across Central and Eastern Europe and into Latin America.

Frequently asked

Founder of Superbet, a fast-growing operator across Central and Eastern Europe and Latin America, who returned as Co-CEO in 2024.

Sacha Dragic is Founder & Co-CEO at Superbet.

Sacha Dragic works in the Operators sector, with a EMEA focus.

Editorial note. Profiles in the Gamblers Connect Executives directory are compiled from publicly available sources including company filings, regulator registers, conference speaker rosters, published interviews, and verified LinkedIn profiles. They are reference summaries and not endorsements. Profiles may be updated, supplemented, or removed without prior notice. To request a correction or have your profile reviewed, write to [email protected] or use the Complaints Procedure.

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