Pini Yakuel
Co-founder and CEO of Optimove, the customer-marketing platform used across much of the EGR Power 50.
About Pini Yakuel
Pini Yakuel is co-founder and Chief Executive Officer of Optimove, a CRM and customer-marketing platform. In 2025, more than half of the EGR Power 50 and 70% of the top ten were reported as Optimove clients, underlining its reach across the operator landscape.
Current role & focus
Yakuel leads Optimove's CRM and customer-marketing platform serving operators worldwide.
Background & history
Pini Yakuel founded Optimove in 2012, developing it into a CRM and customer-marketing platform used across iGaming and other consumer industries. He has built the company on a science-led approach to customer modelling, and by 2025 more than half of the EGR Power 50 were reported as Optimove clients.
Frequently asked
Co-founder and CEO of Optimove, the customer-marketing platform used across much of the EGR Power 50.
Pini Yakuel is Co-Founder & Chief Executive Officer at Optimove.
Pini Yakuel works in the Platforms sector, with a Global focus.
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