Per Widerström
CEO of evoke plc, the operator behind 888, William Hill and Mr Green.
About Per Widerström
Per Widerström became Chief Executive of 888 Holdings, now evoke plc, in October 2023. He leads the group's portfolio of 888, William Hill and Mr Green brands and has driven a strategic repositioning toward core regulated markets.
Current role & focus
Widerström leads evoke's turnaround toward core regulated markets across its 888, William Hill and Mr Green brands.
Background & history
Per Widerström has held senior leadership roles across the European gambling sector, including as Chief Executive Officer of Fortuna Entertainment Group. In October 2023 he became CEO of 888 Holdings, since renamed evoke plc, where he has led a strategic repositioning toward core regulated markets across the 888, William Hill and Mr Green brands.
Frequently asked
CEO of evoke plc, the operator behind 888, William Hill and Mr Green.
Per Widerström is Chief Executive Officer at evoke plc (888).
Per Widerström works in the Operators sector, with a EMEA focus.
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