Jesper Søgaard
Co-founder and CEO of Better Collective, one of the largest sports-betting media and affiliate groups.
About Jesper Søgaard
Jesper Søgaard co-founded Better Collective and serves as Chief Executive Officer. The Copenhagen-listed group is one of the largest sports-betting media and affiliate businesses, operating a portfolio of media brands and performance-marketing assets.
Current role & focus
Søgaard leads Better Collective's portfolio of sports-betting media brands and affiliate assets.
Background & history
Jesper Søgaard co-founded Better Collective in Copenhagen in 2004 with Christian Kirk Rasmussen, building it from a small affiliate business into one of the largest sports-betting media groups. He led the company to its 2018 stock-market listing and its expansion across Europe and the United States through a series of media and affiliate acquisitions.
Frequently asked
Co-founder and CEO of Better Collective, one of the largest sports-betting media and affiliate groups.
Jesper Søgaard is Co-Founder & Chief Executive Officer at Better Collective.
Jesper Søgaard works in the Affiliates & Media sector, with a Global focus.
Editorial note. Profiles in the Gamblers Connect Executives directory are compiled from publicly available sources including company filings, regulator registers, conference speaker rosters, published interviews, and verified LinkedIn profiles. They are reference summaries and not endorsements. Profiles may be updated, supplemented, or removed without prior notice. To request a correction or have your profile reviewed, write to [email protected] or use the Complaints Procedure.