Italian Serie A Side Como 1907 has signed a multi-year partnership deal with one of the leading online gaming operators, Playbet.io.
The partnership was brokered by Nick Hunter from P11 Group and Commercial Agent Oliver Smith and will establish Playbet as the official entertainment partner of Como 1907.
As a result of this deal, the Italian football club will feature Playbet’s branding on the stadium’s LED advertising boards during the home matches of Como 1907 with the goal of boosting the operator’s visibility throughout the remainder of the ongoing season.
C. Ryan Shelton, Chief Revenue Officer at Como 1907, commented on the new partnership and said that the football club is excited to welcome Playbet to their “family”, further stating that the LED advertising will bring a new dynamic to each game and elevate the fan experience.
We are excited to welcome Playbet.io to the Como 1907 family. Their presence on the global LED will add a dynamic element to each matchday broadcast, showcasing our shared commitment to engaging and elevating the fan experience.
Similarly, Miguel Almeida, Chief Marketing Officer at Playbet, said that the operator is “thrilled” to partner with a football club that has a rich history as Como 1907, highlighting his expectations that this is going to be a very successful collaboration.
Playbet is thrilled to collaborate with the historic club Como 1907. We are confident this collaboration will be a resounding success and Playbet would like to extend a heartfelt welcome to all the passionate fans of Como 1907!
This deal is just one example in the list of strategic partnerships between football clubs and online gaming operators around the globe, with one of the most recent examples being the extension of the partnership between Boca Juniors and Betsson which saw the operator remain the club’s main front-of-shirt-sponsor until 2028.
P11 Group is a dynamic marketing agency dedicated to delivering cutting-edge, impactful solutions across the EMEA region. With a focus on innovation and excellence, P11 Group is committed to helping clients achieve their marketing goals and drive business growth and recognition.
