BetOxygen

Company Profile

BetOxygen, also written Bet Oxygen, is a sports betting software supplier that gives operators sportsbook, casino and retail betting products. Founded in 2017 by Kliment Kocovski and Gjoko Veljanoski, it is based in Skopje, North Macedonia and run by CEO Aleksandar Dodevski. The company provides white label and managed services to online gambling operators, which means it can supply not just the software but the trading and operational support behind it. Its strongest presence is across the Balkans, taking in Serbia, Montenegro and Bosnia, and it positions itself for other emerging markets where a mix of online and shop based betting is common.

Betting Products

Sportsbook Platform

At the centre of the offer is a sportsbook that pulls together odds, a wide spread of sports and markets, and the front end and back end tools an operator needs to run online betting across desktop and mobile. The book covers pre match and in play betting across a wide range of competitions, with both the interface and the underlying pricing supplied by BetOxygen.

Odds Compiling and Risk Management

BetOxygen can also run the pricing and trading for an operator, with managed odds compiling, in play pricing and risk control that removes the need for an operator to build its own trading desk. For smaller operators this turns a specialist function into a service they can buy in.

Retail Betting

Its retail product handles shop floor betting, covering terminals, printed slips and the management tools needed to run a physical shop network alongside an online brand, which reflects how betting still works across much of its core region.

Casino Integration and Mobile

The platform also folds in casino content and mobile apps, so an operator can place casino games beside the sports book and reach players on phones as well as in shops and on desktop.

Focus and Footprint

BetOxygen is first and foremost a regional specialist, with its deepest footprint in the Balkans and a product line shaped by how betting actually works there, pairing online sportsbooks with a sizeable retail and terminal business. Its growth has come from widening that base, both into other emerging markets and by adding casino next to the core sports product. As part of that, it has taken on a content partnership with SYNOT Interactive to bring in casino games. Because it offers managed trading as well as software, it tends to suit operators that want a partner to help run the betting operation, not only supply the technology.

Updates from BetOxygen

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