BETBY, the innovative sportsbook supplier, has unveiled “90s”, a brand-new genre within its proprietary esports feed, Betby.Games.
This collection is meticulously designed to replicate the distinctive 8-bit and 16-bit visual identity of classic video games, offering operators a differentiated content vertical that bridges the gap between traditional sports betting and modern esports.
The Mechanics of Nostalgia
While most contemporary esports products prioritize hyper-realism, the “90s” series focuses on high-frequency mechanics and a retro aesthetic. The lineup features 24/7 availability and ultra-fast 1-minute match formats, ensuring constant engagement for players regardless of the live sports schedule.
The initial wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each delivering thousands of monthly events with integrated betting markets like handicaps, totals, and winner odds.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, discussed the vision behind the new genre:
“90s is an exciting new direction for Betby.Games because it brings something completely different to sportsbooks. There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay. We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”
A Differentiated Operator Tool
Nekrasov highlighted the strategic value for sportsbook partners:
“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution. This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles.”
By tapping into the emotional connection many players have with the pixel era, BETBY is providing a unique entertainment layer that caters to both older generations who grew up with the titles and younger audiences looking for visually engaging alternatives.
The integration of these retro themes with modern, high-speed betting logic positions Betby.Games as a versatile leader in the proprietary esports market.
