Globally-renowned betting operator bet365 has renewed its strategic partnership with compliance technology firm Sitebee, extending a lucrative collaboration that began in 2018 and that goes strong already been going for its seventh consecutive year.
The ongoing partnership revolves around the cutting-edge bet365’s affiliate compliance and broader brand protection efforts across multiple digital platforms.
As the online marketing landscape continues to evolve at a fast pace, bet365’s decision to continue working with Sitebee underlines the growing importance of maintaining oversight and transparency in affiliate marketing.
Sitebee’s automated platform enables bet365 to identify and solve risks related to affiliate activity, consequently ensuring that the brand is represented responsibly across multiple jurisdictions.
This proactive approach has been crucial to bet365’s wider efforts to comply with responsible marketing practices and maintain industry-leading compliance standards across the iGaming industry.
A spokesperson for bet365 emphasized the value of the partnership, stating:
Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-award-winning bet365 Partners programme.
The renewal deal comes in the midst of broader developments for both companies, where bet365 recently partnered with Inspired Entertainment to launch Hybrid Dealer Roulette in the UK, a multiplayer game that combines live dealer elements with leaderboard features and a player chat
At the same time, Sitebee has expanded its compliance capabilities by entering a partnership with QMRA, a legal consultancy firm, in order to integrate legal expertise into its platform.
Bet365, which supports users in 21 languages and employs more than 9,000 staff, offers live streaming and betting coverage across nearly 100 sports worldwide.
The company’s continued investment in affiliate oversight reflects its commitment to sustainable growth and regulatory compliance in an increasingly complex global marketplace.
