In a move that signals a paradigm shift in sports media, DAZN, the world’s leading sports entertainment platform, has finalized a landmark strategic partnership with ADI Predictstreet.
This collaboration is designed to deliver a new era of interactive engagement by integrating a high-fidelity prediction market infrastructure directly into DAZN’s global digital ecosystem.
A Native Integration for the Live Experience
Through this alliance, DAZN will integrate ADI Predictstreet, the Official Prediction Market Partner of the FIFA World Cup 2026™, into its multi-faceted platform. Prediction data and interactive prompts will become a native part of the fan experience, embedded before, during, and after live events.
This allows supporters to engage with real-time market sentiment and collective insight alongside DAZN’s existing offerings of live scores, news, gaming, and the FanZone community hub.
The partnership brings together two official FIFA partners to create a seamless ecosystem where the boundary between sport and prediction is eliminated. Powered by ADI Chain’s blockchain infrastructure, ADI Predictstreet utilizes FIFA’s official historical data to allow fans to make educated forecasts on match outcomes, tournament statistics, and breakout player performances.
Executive Vision: From Spectators to Participants
Shay Segev, CEO of DAZN Group, emphasized the immersive nature of the new offering:
“DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan. Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”
Dimitrios Psarrakis, CEO at Predictstreet, highlighted the transformative potential of the technology:
“This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants. This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”
Global Scale and Institutional Infrastructure
While the 2026 World Cup serves as the primary launchpad, the partnership is designed for long-term integration across DAZN’s premium portfolio, including major football leagues and international sporting events.
Underpinning the entire ecosystem is the ADI Chain, an institutional-grade digital infrastructure built to support high-volume, real-time transactions. This ensures that the platform remains transparent and secure while supporting millions of concurrent users across live, high-stakes environments.
