Caesars Entertainment has launched a new exclusive online casino game called Ultimate Fire Link Cash Falls by the Bay, developed in collaboration with Light & Wonder.
This unique game blends two very popular slot franchises, Ultimate Fire Link and Cash Falls, into a single game that will be exclusively available on online platforms run by Caesars.
As a result, the game is now live across several platforms of the brand, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino and is now available in four US jurisdictions, namely New Jersey, Pennsylvania, Michigan, and Ontario.
Caesars made sure to create several tailor-made promotions and exclusive VIP incentives related to the game, including a BMW X3 giveaway, plus a bunch of cash bonus offers.
However, these specific promotions are not available to players from Ontario, a market where regulatory limitations apply.
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented:
Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors. This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms.
This latest release further highlights Caesars’ commitment to expanding its digital footprint, a move that aligns with the recent integration of the brand with EveryMatrix in April 2025 via the SlotMatrix platform.
In addition to expanding its online presence, Caesars continues to grow its land-based operations. Earlier in May, the company opened its first land-based sportsbook in Oregon at the Ko-Kwel Casino Resort via a partnership with the Coquille Indian Tribe.
With the launch of Ultimate Fire Link Cash Falls by the Bay, Caesars continues to strengthen its omnichannel gaming strategy, blending innovation, entertainment, and responsible play across both its digital and physical platforms.
