Fanatics Sportsbook has revealed a major strategic partnership with the New York Racing Team to sponsor the No. 44 Chevrolet driven by veteran NASCAR driver JJ Yeley.
As a result, the sportsbook’s branding will be prominently displayed during two major races in the 2025 NASCAR season: the Cracker Barrel 400 at Nashville Superspeedway on June 1, and the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2.
Moreover, the No. 44 car will feature Fanatics Sportsbook’s signature Lava Red and Black livery, consequently showcasing the brand’s growing presence in the U.S. sports and betting scene.
The sponsorship debut in Nashville is very special as Tennessee was the first state to welcome Fanatics Sportsbook when when the company first launched it in 2023.
Fanatics plans to engage fans with a slate of exclusive betting opportunities around both races. These include expanded NASCAR markets such as podium finish parlays, exacta and trifecta bets, and live Raceday wagering.
There are also going to be Special promotions directly tied to JJ Yeley’s race-day performance, and this includes Top 10 Finish odds, starting grid placements, and Chevrolet-specific bets.
Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, said:
The partnership with New York Racing Team is an inflexion point for us as we continue to build the fastest growing sportsbook in America. We’re committed to developing exclusive NASCAR content and delivering elevated experiences to our customers.
The Cracker Barrel 400 will air on Prime Video, while the Phoenix championship finale will be broadcast on NBC. Nashville’s 1.33-mile oval is known for its tough surface and evening start, while Phoenix will host the season’s climactic race.
This partnership follows Fanatics’ March 2025 deal with Greentube, bringing its iGaming portfolio to Fanatics Sportsbook & Casino in New Jersey and Michigan.
