Frankie Dettori, an Italian jockey and legend of the sport, has been revealed as the first Horseracing Ambassador of Stake, in a role that will see him participate in various fan-engagement and promotional activities.
With an impressive career that spans more than 40 years as a top jockey, Dettori is now prepared to embark on a new challenge as the first-ever ambassador of horseracing for Stake, getting a platform to spread brand awareness and engage in various promotional activities.
This includes everything from fan-engagement experiences to race tips, news, and sports betting content through the platform of Stake, making history as the first jockey to be brand ambassador for the top-tier online gaming operator.
Dettori commented on this historic development and expressed excitement with the prospect of collaborating with an esteemed brand such as Stake and raising brand awareness:
I’m really excited to be working with Stake and to be part of such a thrilling team. They’re a big name in sports and work with some of the biggest and most exciting athletes and teams, so I’m looking forward to coming on board and seeing what’s next!
In related news, Stake entered a strategic partnership with leading responsible gambling charity organization BetBlocker in 2024 in a bid to help the safer play advocate raise awareness of the most important aspect of gambling.
Additionally, Stake also recently launched its cutting-edge Stake Engine platform, specifically created for iGaming developers. This new venture features a Remote Gaming Service (RGS), allowing them to build Slots, wheel mechanics, card-based logic, and original IP, as Stake Engine has no templates, no restrictions, and no gatekeeping.
