Sporting Risk, an esteemed sports betting and analytics company, has entered a partnership with Pragmatic Play, one of the biggest software providers in the business, in a bid to improve the latter’s sportsbook offer and expand its betting features.
This deal will see Pragmatic Play integrate state-of-the-art football betting features into Sporting Risk’s platform, emphasizing improved integration processes to improve betting options and accelerate operator access.
The strategic partnership will introduce 42 player markets, 16 team markets, and 14 match markets, all of which will be made combinable via bet builders. Moreover, the markets will come with stats-driven prompts and pre-configured options to increase user engagement and provide further context.
Pragmatic Play will in turn incorporate the advanced trading tools of Sporting Risk, thus allowing operators to implement customized market rules and real-time pricing changes for various segments including individual players, teams, and leagues
On the opposite side, Sporting Risk will be tasked with managing all aspects of the offering, including settlement to lineup management, market creation, and dynamic pricing adjustment, among others.
Gareth Crook, SVP of Sports at Pragmatic Play, commented on the partnership and said that this deal enables the company’s clients to access a spectrum of “player props” and interval-based betting markets” regarding football competitions around the globe.
Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.
Andy Phillips, Chief Commercial Officer at Sporting Risk, praised Pragmatic Play’s cutting-edge sportsbook solution, which is used by operators all around the world.
Pragmatic Play’s sportsbook solution is used by an extensive list of operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.
The partnership with Pragmatic Play is just one of the several recent collaborations of Sporting Risk which saw the company expand its reach in several regulated markets, including South Africa and Europe. This includes a partnership with another major provider, Amelco, with the purpose of improving player props and betting markets.
