Bragg Gaming Group, a globally renowned NASDAQ-listed software developer, has extended its partnership with the world’s most popular and revered casino brand, Caesars Entertainment, in a move that will see the supplier transition its role from an entertainment provider to a tech partner.
This extended collaboration will include the licensing of the Remote Gaming Server (RGS) technology developed by Bragg, as well as exclusive game development initiatives for both the United States and Canadian markets.
This deal will also enable Caesars Entertainment to create and, consequently, deploy exclusive casino entertainment via its newly created in-house iGaming studio, something that will undeniably elevate the landbased’s giant already strong entertainment prowess.
Moreover, Caesars will also have exclusive access to the technology suite of Bragg.
This includes the cutting-edge Fuze player engagement platform, as well as the advanced HUB product delivery system, which is meticulously tailored to offer features such as free spins, bonuses, and game recommendations created by AI.
Consequently, this state-of-the-art and highly exclusive content will be distributed across Caesars’ online gaming platforms, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.
Furthermore, this means that the content will be available in multiple jurisdictions across the US where Caesars offers its online gaming services, including Pennsylvania, Ontario, New Jersey, and Michigan.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, commented on the extended partnership and said that the company is thrilled to further expand the already fruitful collaboration with Caesars and its leading online casino platforms.
We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.
On the opposite side, Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said that the extension of the partnership with Bragg Gaming Group is the perfect chance for the company to develop its own “proprietary digital slots”.
Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.
The news about this development comes right after Bragg received the much-anticipated certification to operate in the newly-regulated Brazilian market, where the company has already secured one-third of the licensed gaming operators.
