The Professional Fighters League (PFL), one of the top MMA championships on the planet, has signed a multi-year partnership deal with Cloudbet, one of the leading crypto online gaming operators.
As a result of this collaboration, Cloudbet reserved its spot as the exclusive Sports Betting and Online Casino Partner of the Professional Fighters League.
The debut of this strategic partnership is set to go into motion during the Dubai Champions Series scheduled to take place on the 25th of January 2025.
In light of the collaboration, Cloudbet will integrate its cutting-edge crypto gaming services into all PFL events, consequently marking the championship’s first-ever involvement in crypto online betting.
The agreement entails Cloudbet’s branding to be present at all PFL events and live broadcasts, including plans to increase fan and player interaction via new betting features that are yet to be revealed.
Damian Willoughby, EVP of Global Partnerships at the Professional Fighters League, commented on the partnership and commended Cloudbet for being a “trailblazer” in iGaming via its progressive approach and globally renowned products.
Cloudbet is forging a reputation as a trailblazer in the industry through its innovative approach and world-class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience to our fight fans around the world.
This partnership comes after the PFL partnered with yet another online gaming operator back in February 2024, Unibet, with the launch of the platform going live during a PFL event at the Paris Accor Arena.
Similar to the deal with Cloudbet, the partnership with Unibet was part of a broader strategy by the PFL to cement its footprint within European-regulated online gaming markets.
