SimplePlay Review

SimplePlay Overview

SimplePlay is a B2B casino game studio with an Asian focus, developing video slots, fishing games and table content for online operators. Founded in 2019, the studio is based in Curacao and the Philippines, where much of its development work is done. The studio supplies its content to operators rather than running games itself, and despite a short history it has built a catalogue of more than 60 titles and won early industry recognition. Its content is offered for integration through aggregator platforms that carry studio libraries to casinos.

An Asian Studio

SimplePlay is positioned as an Asia based provider, building content aimed at players in Asian markets while making it available to operators more widely. Its focus on formats popular in Asia, including fishing games alongside slots and table content, distinguishes it from the mostly European studios found elsewhere in this directory. Founded in 2019, it has grown quickly enough to win a best B2B digital platform award at an industry event in 2023, recognition it uses to support its standing as a young but credible supplier in its region. Its focus on fishing and instant formats popular in Asia is a deliberate contrast to the slot led catalogues of most Western studios.

Testing and Standing

SimplePlay's compliance position rests on independent testing: its random number generation is certified by BMM Testlabs, a globally recognised laboratory, which it states ensures its content meets the technical standards required in most European jurisdictions. It is part of SA Technology N.V., the group behind SA Gaming, which holds licences from the Curacao Gaming Control Board and the Philippine regulator PAGCOR, so its content sits under that group's regulatory umbrella alongside the BMM testing. That certification is what lets operators add its games where independent RNG testing is the requirement.

Distribution

SimplePlay reaches operators mainly through aggregator platforms that integrate and resell studio content, rather than through a large network of direct deals. That route lets an Asia based studio place its content with operators in several regions through a single integration, which is central to how a young supplier widens its reach. SimplePlay provides its content for operators to run, while the casinos that take it keep the player relationships and the licences, as the studio concentrates on building content for its core Asian markets and beyond. Its parent group's licensing, together with the BMM testing, is the basis of its regulatory standing.

SimplePlay News

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