888 Holdings once again proves that you do not become one of the world’s leading iGaming providers by accident. And winning the latest EGR Marketing and Innovation Award for 888poker is definitely a testament to that. Especially since getting this award is pretty much the ultimate recognition in the online gambling scene. Consequently, given the dedication that 888 Holdings puts into innovation and player improvement, one look at the 888poker platform and the unique ‘Made to Play’ marketing campaign, and you will see why is that the case.
Moreover, 888poker won the Poker Marketing Campaign award specifically for its ‘Made to Play’ campaign. What is unique about this one, is that it offers a unique and cutting-edge online poker experience. In detail, this online poker platform offers an intuitive experience, combined with state-of-the-art features and a plethora of options, all thanks to 888 and the latest iGaming technology.
Understandably, company officials from 888 Holdings are quite happy with this prestige award. For that matter, Mr. Elad Nir, Vice President of 888poker is grateful for the recognition and respect from their iGaming colleagues and competitors:
This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker. From the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the center. I am proud of the team, and sure we will use this recognition as a strong foundation to build on for future, upcoming campaigns
Elad Nir – Vice President of 888poker
This multi-channel campaign is definitely a huge success among people. Even more so if you consider that since emerging, there is a significant number of both new 888poker players and app downloads. Meaning that the multi-channel campaign was a huge hit and a total success. Furthermore, 888 used all traditional broadcast methods, online media platforms, and prints, in addition to influencers consulting for raising brand awareness. Consequently, what made this campaign possible is the simultaneous CRM campaign, which had more than $1.000.000 in the prize pool.
And the best part is that 888 gave away the money in various bonuses, free rolls, and daily free spins. Yet, the coolest part of this campaign is definitely the Gift-Drops. A brand new and exclusive marketing feature solely for 888poker. This cool feature enables all players at one lucky table to get $1.000, at any time. Meaning that everyone at the table gets a win. Really cool. So all things considered, 888poker winning the EGR award is definitely deserved and should boost the company’s status as the leading global online poker provider, with the best platform.
