It is always nice to see when two giants of the same industry become allies. It usually means that great things are on the way. More specifically the newly forged partnership between Betsson and Playtech. The union we are talking about today is rather intriguing. It is between one of the leading gambling software developers Playtech, and Betsson, a multi-product online gaming company. Playtech was founded back in 1999, while Betsson has more than 50 years of experience in the world of online gaming entertainment.
This is important since it shows that we have an interesting case of two of the largest companies in their field, deciding to partner despite individually having decades of experience in the business. It just goes to show that no matter the income or size, partnerships are always going to be probably the best way to mutually grow and tackle the market.
The recent agreement between Playtech and Betsson is a guarantee for progress. Given that Playtech is an award-winning igaming provider, in addition to the already established brand with a multi-product pedigree. Moreover, names such as Betsafe, NordicBet and EuropeBet will also be a part of this business venture.
Furthermore, take a look at what the COO of Playtech had to say about this merger:
Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. Betsson Group already offers an excellent player experience to its significant international audiences and we are confident Playtech products and innovations will only serve to enhance this experience further.
Richard Andrew – COO Playtech
Additionally, Ciara Nic Liam, CD at Gaming Betsson Group, wasn’t hiding the reasons leading to this interesting partnership. This is what she had to say when asked about the merger:
The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.
Ciara Nic Liam – CD Betsson Group
We are really excited about this partnership between Betsson and Playtech. Hence we are looking forward to seeing what would the potential end product be. Consequently, everyone can only benefit from such cooperation, especially the players. What better way to improve than this? Also, since it makes the competition better, it possibly makes way for new mega-partnerships. And we all know how that always rocks the online gambling scene.
