Technology-first games aggregation platform Games Valley has announced a strategic partnership with Wicked Games to introduce the studio’s expanding slot portfolio to operator partners across key regulated markets. The agreement integrates Wicked Games’ distinctive library of titles, featuring popular releases such as Transformers and Jack and Fawkes, directly into Games Valley’s distribution network.
In addition to its core slot content, Wicked Games provides a comprehensive suite of promotional tools engineered to assist operators in maximizing player engagement and retention. This toolkit incorporates free spins, in-game jackpots, prize drops, tournaments, and interactive leaderboards.
Executive commentary on content expansion
Ariel Reem, Chief Executive Officer at Games Valley, commented on the collaboration:
“We love how Wicked Games has built such a distinctive identity through their games. These titles, alongside the suite of promotional tools they come with, are another important addition to our content offering. I expect these games to be strong performers with our operator partners.”
Katerina Frolova, Partnership Manager at Wicked Games, added:
“Games Valley has built a strong distribution network, and this partnership gives us another route to get our games in front of more operators and players. Their reach across regulated markets is particularly valuable to us, and we’re looking forward to building on the integration with more titles.”
Strengthening international reach
Wicked Games maintains an established footprint across global regulated jurisdictions, with its game portfolio fully certified or licensed in Malta, Sweden, Georgia, Croatia, the Netherlands, Switzerland, Colombia, Estonia, and Brazil. For Games Valley, the collaboration reinforces its ongoing “Smarter Aggregation” initiative, which combines an expanding repository of premium content with advanced technology, data analytics, and operational tools designed to streamline content delivery for operators.
