Live casino content provider Imagine Live announced an integration agreement on October 21, 2026, to expand its commercial reach in Italy through platform provider Microgame.
The deal places Imagine Live’s live dealer games and original game shows directly in front of Microgame’s extensive network of over 35 licensed operators across the Italian market, covering both digital and retail channels.
The initial rollout introduces titles specifically tailored for the local audience, most notably Blackjack Italiano, which features professional native Italian speaking dealers. Furthermore, Imagine Live’s broader portfolio will become available via the platform, including popular game shows such as Land of Ra and Roulette Rouge.
Executive commentary on Italian expansion
Nadiya Attard, Chief Commercial Officer at Imagine Live, said :
“Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition. We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”
Francesco Cuzzupoli, Gaming and Sales Director at Microgame, added:
“Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”
Strengthening live casino offerings
The collaboration highlights the increasing demand for high-quality, localized live dealer solutions within regulated European jurisdictions. By combining Imagine Live’s immersive studio production with Microgame’s established Italian distribution framework, both companies aim to deliver enhanced entertainment options to local players.
