Online gaming brand WE88 hosted its inaugural Padel Ball Carnival on October 21, 2026, launching a landmark initiative designed to connect lifestyle, sport, and community while inspiring younger generations across Southeast Asia.
The standout moment of the event was the appearance of brand ambassador and football icon Steven Gerrard, who delighted attendees with a special paddle ball performance match showcasing one of the region’s fastest-growing community sports.
Reflecting on the energetic gathering, Gerrard shared:
“It’s great being here and always good to see the fans. I didn’t expect to get such a huge workout, but it’s all good, I really enjoyed myself.”
Cultivating authentic community engagement
Alex Chia, WE88’s partnership director, emphasized the importance of authentic engagement during the carnival, stating:
“We’re proud to organise this event with Gerrard. Strengthening the bond between our ambassador and his fans is vital, and we’re delighted to have created a once-in-a-lifetime experience that made some wishes come true. I think no one expected Gerrard to walk through the door, but we’re glad we sneaked in that little surprise. It’s something we always strive for – extra rewards, extra surprises.”
With genuine connection positioned at the heart of its corporate growth strategy, WE88 aims to build upon the momentum of the carnival by crafting future experiences that blend healthy living, community interaction, and youth culture. These ongoing efforts reinforce the brand’s mission to bridge sport and lifestyle across Southeast Asia.
Celebrating 16 years and launching WeRewards
The high-profile event coincided with a major corporate milestone as WE88 marked its 16th anniversary. Steven Gerrard played an integral role in the celebrations, helping introduce WeRewards, a new gamified loyalty hub engineered to keep players engaged and rewarded throughout the year.
