Swiss pilot project and platform collaboration
Paf has entered into an agreement with Meta on a pilot project aimed at stopping unlicensed gaming companies, with work scheduled to begin shortly. The initiative was unveiled by Jesper Eliasson, Chief Business Development Officer at Paf, at the SBC Summit in Lisbon. Under the arrangement, Paf will share official license documents and URLs with Meta to provide the platform with a clear distinction between authorized and unauthorized operators, covering both direct brands and affiliates.
As the technology and knowledge partner for mycasino.ch, operated by Grand Casino Luzern and holding top market standing in Switzerland with annual revenues exceeding 100 million euros, Paf is uniquely positioned to address regional compliance challenges. Unlicensed operators in Switzerland frequently exploit the European patchwork of licenses and circumvent social media controls.
As Jesper Eliasson explained:
“The license can come from somewhere entirely different, and in that tangle of jurisdictions it is hard to spot. That is why we are focusing on Switzerland, to see whether we can build a model that can then be scaled up.”
Regulatory enforcement and broader industry impact
While platform cooperation represents a vital step, Paf maintains that regulatory authorities must deploy sharper enforcement tools. Eliasson noted that data sharing with tech platforms does not resolve the entire issue without active intervention from supervisors. Effective channelization requires cease-and-desist letters directed at unlicensed operators and affiliates, structured cross-border cooperation between supervisory bodies, and mechanisms to freeze assets of operators deliberately targeting regulated jurisdictions. Furthermore, Eliasson cautioned that excessively strict product rules can backfire by driving players toward unregulated online alternatives.
Detailing the underlying motivation for the partnership, Eliasson stated:
“I don’t want to share the market with anyone who has no license, has not paid for the license or the compliance work, and who also has no responsible gaming measures in place.”
Although the pilot project is entering its initial operational phase, future collaboration with Meta is anticipated regardless of immediate outcomes. Eliasson concluded:
“I don’t know whether we will succeed, but we have taken the first steps. We are having good conversations together, and Meta does not want illegal operators on its platform. So we keep working on it and see how it goes.”
