UK Operator Rolls Out Recyclable Wallets to Drive In-Store Engagement and Streamline FastPay Adoption
UK National Lottery operator Allwyn is hand-delivering over 1.5 million limited-edition National Lottery FastPay wallets to its retail partners to stimulate customer conversation and drive draw game sales in-store. The colorful, hand-held wallets are crafted from recyclable materials and feature prominent promotional phrases including “Your lucky numbers at your finger tips!” and “Go on… have a play!”. Retail growth executives will deliver the items directly to retailers during upcoming store visits.
Designed specifically to hold a National Lottery FastPay card, the limited-edition wallets enable retailers to reward loyal FastPay shoppers or surprise regular customers who typically use physical play slips. By converting slip users to the FastPay card and providing a complimentary wallet for safekeeping, retailers can offer a streamlined in-store experience.
Streamlining In-Store Play with FastPay Technology
FastPay provides a quick and efficient way for consumers to participate in National Lottery draw games by eliminating the need to fill out traditional paper play slips. Players can save their chosen numbers or Lucky Dip selections directly onto a printed FastPay card, which stores multiple lines, draw days, and up to four weeks of play to encourage repeat business. Retailers can then simply scan the card at the terminal to instantly print tickets.
