Betting App Secures Shirt Inventory Placement and Commits to Fan Initiatives and Community Support
Watford Football Club has announced Stakemate as its official back-of-shirt partner for match-worn shirts for the 2026/27 season. Under the agreement, the betting app’s branding will be positioned horizontally beneath the squad number at the base of the team’s kit. In addition to commercial placement, Stakemate will introduce various fan-focused initiatives and place a strong emphasis on supporting local community projects.
Executive Perspectives
Ben Newlyn, Commercial Director at Watford FC, commented on the selection process:
“We have undertaken a thorough process in selecting this partner and believe its positioning within our inventory to represent an alignment with our goals. Stakemate are a responsible gambling partner, operating to the highest standards of safer practice, and offer a strong commercial prospect for the club.”
Arya Tayebi, CEO of Stakemate, added:
“We’re very excited to support a club with such a proud history, a devoted fanbase and a renowned community focus. We’re looking forward to working in partnership with the club to give back to supporters.”
