Global Brand Becomes Presenting Partner of St. James’ STACK in a Landmark Commercial Deal
Newcastle United has announced a multi-year partnership with Coca-Cola, naming the world-leading brand as the club’s Official Soft Drinks Partner. As part of the landmark agreement, Coca-Cola also steps in as the official presenting partner of the popular St. James’ STACK fanzone, reinforcing the club’s ongoing commercial growth and expanding its connection with a global fanbase.
The collaboration centers on elevating the matchday experience through in-person activations and digital storytelling that blends football, music, and culture. As presenting partner of St. James’ STACK, Coca-Cola will transform the entertainment hub with exclusive live music performances, interactive fan zones, game-day giveaways, and VIP matchday experiences.
Executive Perspectives
Dave O’Connor, Chief Revenue Officer at Newcastle United, commented on the partnership:
“Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United. Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together.”
Dusan Stojankic, General Manager at Coca-Cola Great Britain and Ireland, added:
“Newcastle United is a club that represents far more than football. From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it. Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together.”
