Genius Sports has launched Prediction.com, a consumer platform for discovering prediction markets and comparing event contracts across the venues that offer them. The company announced the launch on 17 September.
The platform pulls markets and pricing from major prediction platforms into a single destination, so a user can see how an equivalent contract is priced in different places. Genius Sports says it has also built a proprietary cross venue, multi leg pricing engine, bringing comparison to the multi leg segment. For sports markets it combines the company’s live game data with real time prediction market pricing, letting users follow play by play action alongside shifting probabilities.
Prediction.com launches through Legend, the company’s consumer media and technology business, which operates a portfolio of sports brands. Genius Sports frames the product as a response to a fragmented consumer experience in a category that is expanding quickly.
The part worth reading twice
Genius Sports is not new to prediction markets. It signed an official data, media and integrity partnership with Kalshi on 5 August and expanded a comparable arrangement with Polymarket the day before. Chief executive Mark Locke has since written that the company supplies official data, settlement and integrity services to platforms including DraftKings, FanDuel, Kalshi and Polymarket, sells data and pricing to the market makers providing liquidity on those exchanges, and helps operators acquire customers through Legend.
Prediction.com adds a fourth position to that list. The company that supplies the venues, supplies the market makers trading on them and helps operators buy customers now also owns the consumer destination where those venues are compared against each other. Locke described the strategic logic two days before the launch.
“Prediction markets did not invent the desire to wager on a sporting outcome. They offer another way to express it, and what is durable is the demand underneath.”
In the same note he wrote that Genius Sports expects to be paid whichever way the regulatory question resolves, because it supplies every participant. Prediction.com extends that logic from supplying the market to occupying the point where consumers enter it.
For operators and platforms, the practical question is whether a comparison layer owned by their data supplier is a neutral shop window or a competitive position. Genius Sports presents it as the former, describing the platform as a new destination through which consumers can discover markets and compare information. It has not published the commercial terms on which venues appear, how ranking or ordering is determined, or whether placement can be bought. Those details will decide how the industry reads it.
Context
The launch lands while the regulatory position around sports event contracts in the United States remains open. The Commodity Futures Trading Commission has been consulting on a more detailed framework for event contracts, and state level action has continued in parallel. Nothing in the Prediction.com announcement addresses regulatory exposure, and Genius Sports’ own published position is that it expects demand to persist even if today’s structures do not.
