Dedicated “Platforms & Performance” Track Set for September 29 in Lisbon to Tackle AI, Content Evolution, and First-Party Data Challenges
The Affiliate Leaders Summit 2026 is set to examine the core technologies, engagement strategies, and content models driving modern performance marketing through its specialized “Platforms & Performance” conference track. Taking place on Tuesday, September 29, the dedicated track will unite leading affiliates, social media and content platforms, operators, and marketing specialists to discuss how professionals can optimize acquisition and engagement within an increasingly intricate digital landscape.
Running as part of the event’s dual-stage conference program, developed in partnership with Conversion Conf, the agenda will dive deep into the future of affiliate growth, scaling, artificial intelligence, and audience discovery.
Key Sessions and Industry Expert Insights
The conference agenda features a robust lineup of expert-led discussions addressing structural shifts across the affiliate ecosystem:
- AI-Powered Growth: Kaan Camgoz, Head of Gaming, RMG & Console EMEA at Meta, will lead an exclusive keynote exploring practical AI applications for real money gambling advertisers, focusing on campaign strategy, media optimization, creative development, and measurement.
- Audience Behavioral Shifts: The session titled “The Modern Affiliate Audience: Younger, Multi-Channel, Easily Distracted, and Totally Disloyal” will feature Armin Aganovic (COO, Joelsson Media Group AB), Shane Roberts (Streamer, BC.Game), Abraham Charles (Founder & CEO, each&everyone), and Tamara Hovhannisyan (Head of Product, Digitain), moderated by Olha Sydorenko (CBDO, Jester Marketing), to discuss cross-platform engagement and loyalty challenges.
- Content Evolution: Experts Rui Costa (Head of Content, Gentoo), Alan Záruba (Chief Digital Content Officer, Livesport/Flashscore), Adam Bielinski (CEO & Co-owner, iGamingNuts), and Keith Geary (Director of Marketing, Mr Gamble), moderated by Rohini Sardana (Founder & CEO, Wisewager Ltd), will examine the growing impact of short-form, social-native storytelling.
- Measurement and Post-Cookie Realities: “Measurement in 2027: the cookie decline and the first-party data crisis” will feature Clemence Dujardin (CEO, MyAffiliates), Robert Kraft (Founder, Atlas World), Clint Griscti (Co-founder & CEO, APIdae.Digital), and Will Barfield (Head of Fan Reach, Better Collective), moderated by Jyoti Rambhai (Editor, Affiliate Leaders), breaking down first-party data strategies and performance tracking.
Additional sessions will explore long-term business strategy in “Affiliate Leadership 2030: The Strategies Defining the Next Decade,” media planning shifts across major tech platforms, and methods to integrate marketing silos across CRM, SEO, paid media, and content.
Commenting on the evolving nature of the sector, Rasmus Sojmark, Founder and CEO of SBC, stated:
“Affiliate performance used to be much easier to define. You could look at rankings, clicks or conversions and get a fairly clear picture of what was working. Today, the journey behind those results is much more complicated. Someone might discover a brand through a creator, see it again on social media, search for it days later and convert somewhere else entirely. For affiliates, the opportunity is understanding that whole journey rather than trying to win one channel in isolation. This track is about looking at performance through that wider lens.”
Event Details and Attendance
The Affiliate Leaders Summit runs from September 29 to October 1, 2026, at the Feira Internacional de Lisboa (FIL) and MEO Arena, welcoming an estimated 10,000 industry professionals for three days of high-level networking, exhibitions, and educational programming.
