Malta-Based Esports Company to Bring Interactive Gaming and Pro Player FreeZe to the Main Conference Floor in Mexico
Nordic Partners Gaming (NPG) has been officially named the Strategic Esports Partner for the upcoming AffPapa Conference Cancun 2026, scheduled to take place in Cancun, Mexico, from November 23 to 25. The sponsorship forms an integral part of a broader strategic partnership between Nordic Network Ltd and AffPapa, designed to bring competitive esports directly onto the main exhibition floor rather than restricting it to a side attraction.
Interactive Experiences and Pro Player Engagement
Throughout the three-day event, delegates visiting the dedicated Esports Zone will have the opportunity to participate in competitive gaming firsthand. Attendees can sit down at gaming stations and play alongside professional player and streamer FreeZe, who will be present in Cancun for the duration of the conference to provide an authentic interactive experience.
Fabian Broich, Director of Nordic Partners Gaming, commented on the activation:
“AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can enjoy first-hand. Having FreeZe with us makes the experience much more authentic. Attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional themselves.”
Yeva Avagyan, Head of Commercial at AffPapa, added:
“We’re excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they’ll have the chance to play alongside a professional player. It’s a fun addition to the event, and we can’t wait to see everyone get involved.”
About Nordic Partners Gaming
Nordic Partners Gaming is a Malta-based esports and gaming enterprise that connects esports organizations, gaming creators, licensed iGaming operators, brands, affiliates, and media partners. The company combines the commercial and iGaming expertise of Nordic Partners with the specialized industry relationships and esports background of Fabian Broich to help organizations build sustainable commercial foundations and connect with modern gaming audiences.
About AffPapa Conference
The AffPapa Conference is an established series of iGaming events connecting affiliates, operators, and B2B providers across Europe and Latin America. Designed around specific audience targets and clear strategic objectives, the conference series leverages the AffPapa network to foster meaningful B2B connections in focused operational environments.
