New Gamification Tool Gives Operators Full Control Over Branding, RTP, and Optional Side-Bet Mechanics Across Existing Portfolios
Relax Gaming has officially launched JPX, a game-agnostic jackpot solution designed to provide operators with an additional revenue stream and an advanced gamification tool across their existing casino portfolios. Operating through an optional side-bet, JPX integrates swiftly via established technical channels, allowing operators to deploy custom-branded jackpot experiences tailored to their individual business strategies.
Customisation and Player Engagement Features
With JPX, operators retain full control over the look and feel of their jackpot offerings, including the ability to customize names, brand colors, fonts, and RTP settings while Relax Gaming handles the underlying technology and mathematical modelling.
The product includes a dynamic information ribbon that highlights approaching must-fall jackpot levels and features clear calls to action to boost player anticipation and engagement. Additionally, flexible opt-in tiers accommodate various player profiles by allowing users to choose how they contribute and participate. Future development plans for JPX include the integration of free bets and community jackpots.
Executive Insights
Martin Stålros, Chief Executive Officer at Relax Gaming, commented on the rollout:
“JPX has been a long time in the making, and we’re excited to bring it to market. We wanted to create a jackpot experience that gives operators more control over how jackpot play fits into their existing casino offering, while giving players another reason to engage with the games they already love. From the branding through to the frequency of jackpot drops, operators can shape JPX around their own strategy. It brings jackpot play closer to the core casino experience and gives operators a powerful new tool for engagement while generating an additional revenue stream. We see huge potential for JPX, and this launch is just the beginning.”
