Creative Character-Led Content Integrated Across Novibet’s Multi-Market Online Casino Portfolio
Slot developer Games Inc. has officially launched its portfolio with Novibet, rolling out its growing collection of games to players across multiple international markets. The integration enriches Novibet’s extensive casino offering, which currently features over 13,000 unique RNG titles sourced from more than 160 providers.
The partnership supports Games Inc.’s broader international growth strategy, allowing the studio to place its creative, character-led content in front of a wider audience through an established operator known for strong market reach and localization capabilities.
Executive Commentary
Highlighting the significance of the milestone, Fiona Hickey, CEO at Games Inc., stated:
“Going live with Novibet is a brilliant step for us and exactly the type of partnership we want to keep building. Novibet has strong market reach, a clear entertainment focus and a player base across several territories where we see real potential for our games. For us, this is about more than expanding our partner network. It is about getting Games Inc. content in front of more players, through an operator that understands product, localisation and the importance of a strong casino experience. The last 12 months have been about sharpening our portfolio, improving how we launch, and making sure our games are easy for operators to position and exciting for players to discover. This launch is another sign that the work is moving in the right direction.”
Echoing this perspective, Fotini Matthaiou, Executive Director of Casino at Novibet, added:
“At Novibet, we are continuously evolving our gaming portfolio to offer our players a broad and engaging range of high-quality entertainment experiences. Games Inc. brings creative, character-led content that adds further variety to our offering, and we are pleased to make its games available to players across our different international markets.”
