Thousands of Fans Expected to Attend “Allwyn x McLaren Racing: Live in Athens” Featuring Iconic F1 Cars and Legend Mika Häkkinen
Multinational lottery and gaming operator Allwyn and McLaren Racing have announced a landmark partnership to bring Formula 1 closer to fans through a brand-new global event series. The inaugural event, titled Allwyn x McLaren Racing: Live in Athens, is scheduled for October 3, 2026, marking the launch of a worldwide platform designed to deliver immersive motorsport experiences in key Allwyn markets.
Hosted outside the Olympic Athletic Center of Athens (OAKA), the live showrun will bring the speed, glamour, and engineering prowess of the pinnacle of motorsport to Greece. Thousands of spectators will have the rare opportunity to witness the 2025 Formula 1 World Constructors’ Championship-winning car and Ayrton Senna’s legendary McLaren MP4/6 roar across a bespoke track.
Adding to the spectacle, two-time World Champion Mika Häkkinen, who secured his championship titles with McLaren, will get behind the wheel once again. The event will also feature former F1 drivers, modern and heritage show cars on display, and interactive fan zones designed to create an unforgettable entertainment experience.
Executive Commentary on the Collaboration
Highlighting the vision behind the new global series, Pavel Turek, Chief Officer Global Partnerships at Allwyn, stated:
“Launching this global event series in Athens is a major milestone for our partnership with McLaren Racing. At Allwyn, we are always looking to bring more – whether that’s more unforgettable moments or more fans closer to the sports and entertainment they love. Bringing more speed, thrills and excitement to this iconic sporting location is the perfect way to introduce our international event platform and entertain more fans around the world.”
Jan Karas, Chairman and CEO at Allwyn Hellas, added:
“We are incredibly proud to bring an event of this scale to Athens. We’re expecting to welcome thousands of fans in October, which will make Allwyn x McLaren Racing: Live in Athens one of the largest motorsport fan experiences ever held in Greece. This demonstrates our commitment to delivering world-class entertainment and unforgettable experiences to our customers and Greek motorsport fans.”
Echoing this enthusiasm, Louise McEwen, Chief Marketing Officer at McLaren Racing, noted:
“Our fans are at the heart of everything we do at McLaren Racing, and while not everyone can experience a Grand Prix weekend in person, we’re always looking for ways to bring the team closer to them. We’re excited to partner with Allwyn to bring this unique event to Athens and connect with our passionate and growing fan community in Greece.”
Fans are encouraged to follow official Allwyn and McLaren Racing communication channels for further announcements regarding driver lineups, ticketing details, and fan experiences.
