Leading Betting Brand Secures Prominent LED Signage Presence at the City Ground
Nottingham Forest has officially welcomed BOYLE Sports as an Official Betting Partner for the 2026/27 season. Under the new agreement, BOYLE Sports will feature prominently across the City Ground via LED perimeter signage, ensuring high visibility for supporters attending matches in the stadium and international audiences tuning in worldwide.
The partnership arrives during a period of sustained organizational growth for the club, as the Men’s First Team competes in its fifth consecutive Premier League season while the Women’s Team enters its second campaign in the Women’s Super League 2.
Executive Commentary on the Partnership
Highlighting the strategic alignment with English football, Liam McKee, Head of Sponsorship at BOYLE Sports, stated:
“Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community. We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans. This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”
Echoing this sentiment, Paul Bell, Chief Operating Officer at Nottingham Forest, added:
“We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season. Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”
