Strategic Collaboration Combines Financial Wellbeing Tools with AI-Driven Neuroscientific Risk Detection
GamScore and Mindway AI have announced a strategic partnership designed to enhance safer gambling frameworks across the global iGaming sector. The collaboration merges user-controlled financial health tracking with advanced artificial intelligence and neuroscientific profiling to bolster player protection standards.
The partnership unites GamScore’s independent, bettor-focused platform, which allows players to monitor, understand, and demonstrate their betting health, with Mindway AI’s market-leading early detection technology. By integrating individual player insights with automated risk monitoring, both companies aim to help operators foster trust, encourage sustainable betting habits, and complement existing safer gambling initiatives.
Executive Commentary
Mark Potter, Chief Responsibility Officer at GamScore, stated:
“We are delighted to be partnering with Mindway AI and strongly believe GamScore aligns perfectly with Mindway AI’s mission of using technology to support sustainable gambling and better player outcomes. By combining a practical financial wellbeing tool that encourages positive engagement with Mindway AI’s sector-leading behavioural profiling expertise, this partnership can complement existing safer gambling initiatives and promote positive play for all.”
Rasmus Kjaergaard, Chief Executive Officer at Mindway AI, added:
“Partnering with GamScore allows us to combine neuroscience, human expertise and cutting-edge behavioural analytics with direct, player-led wellbeing tools. Empowering bettors with control over their own data while providing operators with deep risk-detection insights is a vital step forward in building a safer, more sustainable gambling ecosystem.”
As regulations evolve globally, the iGaming industry is increasingly shifting toward proactive, transparent player protection. The joint initiative brings together GamScore’s privacy-first, consumer-centric data control with Mindway AI’s neuroscience-backed solutions, including GameScanner and Gamalyze, to provide operators with a holistic view of player wellbeing. Looking ahead, both organizations plan to collaborate on joint educational resources and integrated workflows.
