Online Slots Developer to Showcase Immersive Stand B226 Focused on Hobbies, Connections, and Industry Collaboration
Online slots developer Belatra Games is bringing its unique “Belatra Adventure Club” concept to the upcoming SBC Summit Lisbon 2026, scheduled to take place from September 29 to October 1. Built around curiosity, personal hobbies, and the thrill of trying new things, the initiative invites industry visitors at Stand B226 to connect over passions and pastimes that inspire them beyond their day-to-day work.
The concept draws inspiration from the company’s official event slogan: “Life is the adventure! Try new things. Collect moments.” At the heart of the experience is “The Guy,” Belatra’s recognizable recurring character-based IP featured in hit titles such as Blast the Bass, Ice Bass, and Hunt the Bucks. Roaming from one story to the next, The Guy embodies a philosophy of staying curious and chasing new experiences.
Interactive Stand Experiences and International Survey
At Stand B226, visitors can participate in three tailored experiences designed around collecting memorable moments:
- Photo Moment: Captures the emotion of meetings so guests can take home a physical memory of the show.
- Game Moment: Offers participants one shot and 10 seconds to turn a moment into a win.
- Bar Moment: Provides a relaxed space to raise a glass to new faces, fresh ideas, and prospective collaborations.
Ahead of the event, Belatra Games launched an international survey in partnership with G&M News, inviting iGaming professionals to share their favorite, unusual, and unexpected hobbies. The two partners are set to reveal the industry’s most popular pastimes and rarest responses on August 30.
Executive Commentary
Kateryna Goi, CMO at Belatra Games, stated:
“We wanted to create a stand that gives people a chance to connect in a more natural way and share something that inspires them beyond their day-to-day work. Hobbies felt like the right theme for that. They reflect The Guy, our recurring character who is always discovering a new passion, and offer an easy way to break the ice, get to know someone and find common ground. Come and find us at Stand B226, share what inspires you beyond work, and, of course, let’s talk about how we can build a partnership together.”
